TheHairyGeekFeatured By OwnerJan 15, 2012Hobbyist Digital Artist
Marvel didn'n't have real plans to make the movies themselves. While the movies haven't been the best, they were never meant to be in line with existing comic continuity. They weren't really all that bad. Especially since if they hadn't done as well as they had, Marvel wouldn't have started making the movies themselves recently
They do at least make money off of these movies. I'd be willing to put money on Marvel buying the rights back eventually.